This will be difficult, but think about green buildings, high efficiency, and low emissions without thinking about politics or environmentalism. These concepts have become ingrained in our government, businesses, shopping, and everyday life. Individuals, small businesses, and corporations are all under constant pressure to reduce emissions, recycle, and leave less of an impact. Those who don’t abide are left for the wolves and those who make great strides are seen as heroes. This paper is not going to address the politics or environmental issues surrounding green initiatives. Rather, it will address some of the sound business logic that is often buried beneath the heated political debate and activism.